Theory does post holiday sales messaging + mix n match

I thought their POV for post holiday savings was fun and unique. I like how they are trying to have a conversation with the consumer (I imagine a little devil of self indulgance on their shoulder reading the sign).

Theory has launched a mix and match feature on their website that shows combination of outfits. I still think Martan + Osa did it better.

Theory Mc2 – intheory – women.

Filed under: Fashion, Value + Promotions

Stock up and save values

Urgency, value and strong offers make this Gap multichannel promotion hard to resist for those who are looking to update their basics.

Gap promotions email

Filed under: Value + Promotions, basics, bogo, promotions, vlaue