Insightful article about what moms are doing online in social media. I love their tact to persona’s and mindsets!
Filed under: Innovation, media, Social Media
January 21, 2009 • 2:22 pm 1
Stuff Under Twenty
This new micro blog is geared to the new “fashion recessionistas” out there who still want to look great, but don’t want to spend a lot of money doing so. You will find artwork, accessories and fashion from all sorts of retailers.
Filed under: Fashion, Social Media, budget, recessionista, Trend, value
January 15, 2009 • 2:21 pm 0
Neiman’s fashion blog
January 14, 2009 • 7:16 pm 0
When a hip brand gets more then it’s merchandising right
Freepeople is a hot brand, constantly setting trends and style with an amazing assortment. They are doing something else right too – their interactive marketing and user experience is not just consistent with competition, but often times leading edge in a quiet and confident manner. For example their guest experience is simple, easy to navigate, allows for multiple shopping paths (drill down vs. shop by), catalog integration and most importantly their product detail page. Their detail page is well organized, informative and has a few extras that make it somethign to follow – share item with a social media outlet or email, robust product images and crops, tool tips to inform size selection with shipping expectations and so on…probably thier best feature is community at this level. They allow the guest to rate their fits based on a sliding scale from small to true to large as well as other information about the reviewer that helps inform them of the feedback (age, body type and free form comments).
One other element they are getting right is their approach to being valued as a style editor to their guest. They do this in print, but online has really taken the showcase and culmination of everything new and trendy at FP (and things the FP is a fan of). They show new product line sets, have polls for the guest to choose their favorite jean or slip and backgorund on their new catalogs.
They call it their ‘Caravan of Curiosities’….check it out!
Free People Clothing Boutique Blog
Filed under: Fashion, Social Media, Blog, Editor, innovative, marketing, social, style, Trend, Video
January 12, 2009 • 3:16 pm 0
Britney Spears Is Hiring An Online Media Manager
Believe it or not, Brit is back and ready to share her life with us again. This time she hasn’t gone to the cable networks, she is hitting the interwebs. that’s right, “she’s”
going to be responding to your every comment and question online.
Britney Spears Is Hiring An Online Media Manager.
Filed under: Social Media, 2.0, emerging, laughable, media, new jobs, social
